RETAIL STORE FRONT ACTIVATION - SMARKETING
Trying to get noticed in the sea of stores? Would you like to draw a crowd and even the press? Our retail store activation product is a huge success wherever we take it. Mall stores are great candidates, as well as store fronts with large windows. However, as you will see below it is possible to achieve storefront activation, even if you do not have a glass storefront.
Most importantly, we can create a measurable call to action that brings customers into your store and starts a long term relationship via social media.
For optimal visibility please bear in mind that this is a low-light rear-projection technology.
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How does it work?
We will measure your window and install rear projection film (easily removed following the event). Typically we install a 3 sq/meters or approximately 10' x 10' display, windows permitting.
Next, working from inside your store we setup the projection system with the AirGraffiti software, about 5-8 feet behind the window will achieve the optimal viewing experience for potential customers passing your store.
Now just a simple calibration process ad the fun is ready to begin! Watch as the crowd stops to observe people spray painting on your glass and a genuine buzz is created. While the digital spray painting by itself is amazing, if you really want to get engage your consumers let us break out our camera and make them a star with our bigger than life photography!
Custom Branding
Let AirGraffiti Dallas create a custom branding package for you that includes your logo, a custom paintable stencil related to your product and a branded social media sharing page where consumers can share their branded images with friends via facebook, twitter and email.
Measurable Call To Action
If you’re like me you’ll agree; results are measured by actions taken. AirGraffiti has some very ingenious ways to engage your customers with a customizable branded, call to action.
Firstly; we print the finished image inside your store, so when customers are through with their creation, they can come inside to pick up their print. This is a great way in itself to acquaint them with your store if they have never had the opportunity before. They will be elated by their experience as they enter your store to see their final print.
Secondly; Along one edge of their print is a small space reserved for a call to action of your own design. This can be an on the spot offer to save $xx, a bar or QR-code, an invitation to enter into a contest or further branding of your own creation. It's up to you how to use this valuable call to action! You are now engaged with a potential new customer that likely would not have come into your store without this technology!
Lastly, but very importantly, we make it irresistible for them share their photo and experience via a branded message that will go out to their friends on twitter, facebook and email. Now it's up to you to keep the conversation going by sharing news and updates about what’s happening in your store.
Best results are achieved by maintaining this dialogue monthly or quarterly and watch as the interest and crowds grow as people start bringing their friends out to one of your events. It happens all the time!
No Store Front? No Problem
Talk to us about creating your digital graffiti campaign on an adjacent wall or building for an experience that goes beyond the personal to the communal, one that is shared for blocks around. Like branded searchlights engaging and mesmerizing passers-by into further investigation. Your brand will immediately be part of a trendy crowd gathering art installation, for optimal results we recommend using one of our in house professional artists!