EXPERIENTIAL MARKETING AND BRAND ACTIVATION
BY AIRGRAFFITI DALLAS
Brand Activation means different things to different people; here at AirGraffiti Dallas we focus on consumer products and brands that are actively looking for ways to engage with consumers in a fun and unique way that creates a measureable call to action. Here are some of the methods by which we achieve brand activation. Please contact us to learn more about what we can do for your brand activation campaign.
Key strategy components:
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Fun
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Buzz
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Experiential
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Branding
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Engagement
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Personal connection
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Measurable Call to Action
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Social Media Sharing
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Viral Potential
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Measurable Impact
Experiential:
AirGraffiti Dallas brings a whole new experience to brand activation not seen before. Consumer brands using this strategy will activate or re-activate their brand for their consumers of specific targeted demographic with a first-in-a-lifetime experience!
Buzz:
It starts with live events with AirGraffiti being strategically placed as a highly desirable value added attraction. AirGraffiti brings a trendy and cool experience able creates buzz with their 8’x10’ digital graffiti wall that features bigger than life photography and digital spray paint.
Fun:
AirGraffiti is fun and interactive, it draws a crowd that creates a buzz at live events that is contagious and exciting. People are drawn like magnets to explore the many facets of the Air Graffiti technology. We see it at every event we do!
Air Graffiti provides a new experience by taking bigger than life photos of guests up to groups of 15 at a time which are immediately displayed on the 8’ x 10’ digital screen. Backgrounds relevant to the brand can easily be incorporated in the process.
Next we invite event guests to use our digital spray paint can to enhance their photo. We can also provide a Professional Graffiti Artist for live events who are experts in the technology. They can assist people to bring their vision to life or create some cool onscreen designs based on the person and the event. It’s a personalized experience for each group and person.
Branding:
Branding and messaging can be included on a 12” border that surrounds the 8’ x 10’ screen. This is fully customizable and printed in full color on corrugated plastic that attaches to the screen with snaps.
Call to Action:
Digital branding can be easily customized and added to the digital screen and can be printed along with the photo. This digital branding can be more than just a logo, it can also be a call to action. This call to action can take the form of sharing on facebook or twitter in order to activate another offer. A special offer to acquire the product on-site, on-line or at retailers for example.
A coupon code, URL link, QR code, or other types of measurable call to action can be added to one edge of the final printed image that is also share on social media.
Engagement:
Next we engage the consumer with your brand. If your brand is wearable or can be held we can digitize it from photos that can be brought into the image at a live event. It can be sized, moved, turned as needed to make it appear as though the product was a part of the photo. This is a function of the Air Graffiti software and is fun and easy to use for the guests.
Personal Connection:
If you have different styles even better! We let the consumer make decisions about what they like or don’t like. The key is they are now passionately engaged with your brand and have a personal connection with your venture.
Social Media Sharing:
At this point we print the image for everyone in the group, in keeping with branding aspect your call to action is also printed. Guests are then free to share this with the cloud as we automatically upload the image when it is saved. Images can also be shared on your facebook or twitter pages in real time if desired.
Viral Marketing
Short video taken throughout an event can be quickly compiled into fun promotional videos that carry the buzz of your event further, onto YouTube and Vine as well as the sharing performed by your own guests.
Measurable Impact
It is simple to observe the at usage of special offers, social media sharing, new followers and product sales by geography. After-event promotion can result in long lasting followers and users of your brand. Where else can your brand get this kind of personal engagement?